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Concept
Meizu
Summary
Meizu Technology Co., Ltd. () is a Chinese consumer electronics manufacturer based in Zhuhai, Guangdong. Founded in 2003 by Jack Wong, Meizu began as a manufacturer of MP3 players and later MP4 players. In 2008, Meizu moved its focus to smartphones. Meizu is the 11th largest smartphone manufacturer in the world, and sold over 20 million units in 2015. In February 2015, Alibaba invested US$590 million in Meizu, acquiring an undisclosed minority stake.
In June 2022, Geely acquired a majority stake in the company.
Jack Wong () established Meizu in 2003. Initially a manufacturer of MP3 players, Meizu released their first MP4 player in 2006. Their most notable MP4 player was the M6 Mini Player, which was also marketed by Dane-Elec outside China.
In January 2007, Meizu announced their first smartphone, Meizu M8, which was fully released in April 2007. The Meizu M8 ran on the Mymobile operating system, based on Microsoft Windows CE 6.0. The design of the M8 was based on existing smartphone technology, such as Apple's iPhone. Meizu was subsequently sued by Apple due to theft of Apple's intellectual property of the original iPhone. An upgraded version of the Meizu M8, the Meizu M8SE, was released on October 2, 2009.
On January 1, 2011, the company released the Meizu M9, their first smartphone based on the Android operating system. This device was considered to be a large commercial success in China.
Meizu opened their first branch office outside mainland China in Hong Kong in 2011. Later that year, they also opened a branch office in Russia.
The Meizu MX was released on January 1, 2012, exactly one year after the M9. It was the first smartphone to feature Meizu's Flyme OS, a deeply customized version of Android. It was the first Meizu phone officially released outside mainland China, being released in Hong Kong at the same time. A quad-core version of the Meizu MX was released in June 2012.
In December 2012, the Meizu MX2 was released. It runs on Flyme OS 2.0 based on Android 4.1 Jelly Bean.
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