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Concept
Xumo
Summary
Xumo, LLC (ˈzuːmoʊ ) is an American internet television and consumer electronics company. It is a joint venture of Charter Communications and Comcast that operates the free ad-supported streaming television (FAST) and advertising video on demand (AVOD) service Xumo Play, and distributes Xumo-branded digital media players and smart TVs—which are based on Comcast's X1 software platform. The service's operations are based in the Los Angeles suburb of Irvine, California. As of October 2020, the service has 24 million monthly active users.
It was originally a joint venture between Viant Technology and Panasonic; Viant's stake was later acquired by Time Inc., and the service as a whole was acquired by Comcast in 2020—seeking to use it as a complement to its paid streaming service Peacock. In 2022, Comcast announced that Xumo would become a joint venture with Charter.
Xumo was founded in 2011 as a joint venture between the Viant Technology subsidiary of Meredith Corporation (then the parent company of Myspace) and Panasonic.
In 2015, only Vizio and Panasonic offered the service. Other manufacturers added Xumo in 2016, including LG Electronics and Funai. As of May 2016, 78 channels were offered, with a total of 100 planned. The primary target audience was described as millennials who are not satisfied with multichannel television offerings.
In February 2016, Time Inc. acquired Viant. The Vanderhook brothers began the company in 1999 as advertisementbanners.com, changing the name to Interactive Media Holdings in 2003 and Viant in 2015.
By July 2018, the Android app was live, available for download at the Google Play Store. By June 2019, according to CEO Colin Petrie-Norris, Xumo was available in over 35 million American households via a multi-screen distribution network of smart TVs, mobile, web, and streaming boxes. Xumo does not require a set-top box or dongle because TVs include it in a manner similar to Roku. Channel Plus from LG Electronics for LG Smart TVs with WebOS uses Xumo to recommend programs and provide advertising sold by Viant on some channels.
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