Concept

ArtScroll

ArtScroll is an imprint of translations, books and commentaries from an Orthodox Jewish perspective published by Mesorah Publications, Ltd., a publishing company based in Rahway, New Jersey. Rabbi Nosson Scherman is the general editor. ArtScroll's first president, Rabbi Meir Zlotowitz (July 13, 1943 – June 24, 2017) was succeeded by his oldest son, Rabbi Gedaliah Zlotowitz, whose name is listed secondarily in new publications as general editor, after that of Rabbi Scherman. In 1975, Rabbi Meir Zlotowitz, a graduate of Mesivtha Tifereth Jerusalem, was director of a high-end graphics studio in New York. The firm, ArtScroll Studios, produced ketubot, brochures, invitations, and awards. Rabbi Nosson Scherman, then principal of Yeshiva Karlin Stolin Boro Park, was approached by Zlotowitz who had helped him write copy for brochures and journals in the past, and they collaborated on a few projects. In late 1975, Zlotowitz wrote an English translation and commentary on the Book of Esther in memory of a friend, and asked Scherman to write the introduction. The book sold out its first edition of 20,000 copies within two months. With the encouragement of Rabbis Yaakov Yitzchok Ruderman, Mordechai Gifter, Moses Feinstein, Yaakov Kamenetsky, and others, the two continued producing commentaries, beginning with a translation and commentary on the rest of the Five Megillot (Song of Songs, Ecclesiastes, Lamentations and Ruth), and went on to publish translations and commentaries on the Torah, Prophets, Talmud, Passover Haggadah, siddurs and machzors. By 1990, ArtScroll had produced more than 700 books, including novels, history books, children's books and secular textbooks, and became the largest publisher of Jewish books in the United States. After decades of being headquartered in New York, ArtScroll moved to New Jersey in 2020. Among other things, ArtScroll's headquarters in Rahway is notable for their in-house green screen studio used for the production of Inside ArtScroll videos made available online, as well as non-ArtScroll videos such as Mishpacha interviews and other "films that are broadcasted to the Torah community.

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