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Concept
Milton Bradley Company
Summary
Milton Bradley Company or simply Milton Bradley (MB) was an American board game manufacturer established by Milton Bradley in Springfield, Massachusetts, in 1860. In 1920, it absorbed the game production of McLoughlin Brothers, formerly the largest game manufacturer in the United States. It became a division of Hasbro in 1984.
Milton Bradley found success making board games. In 1860, Milton Bradley moved to Springfield, Massachusetts, and set up the state's first color lithography shop. Its graphic design of Abraham Lincoln sold very well, until Lincoln grew his beard and rendered the likeness out-of-date.
Struggling to find a new way to use his lithography machine, Bradley visited his friend George Tapley. Tapley challenged him to a game, most likely an old English game. Bradley conceived the idea of making a purely American game. He created The Checkered Game of Life, which had players move along a track from Infancy to Happy Old Age, in which the point was to avoid Ruin and reach Happy Old Age. Squares were labeled with moral positions from honor and bravery to disgrace and ruin. Players used a spinner instead of dice because of the negative association with gambling.
By spring of 1861, over 45,000 copies of The Checkered Game of Life had been sold. Bradley became convinced board games were his company's future.
When the American Civil War broke out in early 1861, Milton Bradley temporarily gave up making board games and tried to make new weaponry. However, upon seeing bored soldiers stationed in Springfield, Bradley began producing small games which the soldiers could play during their down time. These are regarded as the first travel games in the country. These games included chess, checkers, backgammon, dominoes, and "The Checkered Game of Life." They were sold for one dollar a piece to soldiers and charitable organizations, which bought them in bulk to distribute.
The Milton Bradley Company took a new direction in 1869 after Milton Bradley went to hear a lecture about the kindergarten movement by early education pioneer, Elizabeth Peabody.
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