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Concept
Rudolph the Red-Nosed Reindeer
Summary
Rudolph the Red-Nosed Reindeer is a fictional reindeer created by Robert L. May. Rudolph is usually depicted as the ninth and youngest of Santa Claus's reindeer, using his luminous red nose to lead the reindeer team and guide Santa's sleigh on Christmas Eve. Though he initially receives ridicule for his nose as a fawn, the brightness of his nose is so powerful that it illuminates the team's path through harsh winter weather. Ronald D. Lankford, Jr., described Rudolph's story as "the fantasy story made to order for American children: each child has the need to express and receive approval for his or her individuality and/or special qualities. Rudolph's story embodies the American Dream for the child, written large because of the cultural significance of Christmas."
Rudolph first appeared in a 1939 booklet written by May and published by Montgomery Ward, the department store.
The story is owned by The Rudolph Company, LP and has been adapted into numerous forms including the song by Johnny Marks, Rudolph the Red-Nosed Reindeer, Rudolph's Shiny New Year, and Rudolph and Frosty's Christmas in July from Rankin/Bass Productions, as well as Rudolph the Red-Nosed Reindeer: The Movie and Rudolph the Red-Nosed Reindeer and the Island of Misfit Toys from GoodTimes Entertainment. Character Arts, LLC manages the licensing for the Rudolph Company, LP and DreamWorks Classics. In many countries, Rudolph has become a figure of Christmas folklore. 2014 marked the 75th anniversary of the character and the 50th anniversary of the Rankin/Bass television special. A series of postage stamps featuring Rudolph was issued by the United States Postal Service on November 6, 2014.
Robert L. May created Rudolph in 1939 as an assignment for Chicago-based Montgomery Ward. The retailer had been buying and giving away coloring books for Christmas every year and it was decided that creating their own book would save money. May considered naming the reindeer "Rollo" or "Reginald" before deciding upon using the name "Rudolph".
Official source
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