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Concept
Slacktivism
Summary
Slacktivism (a portmanteau of slacker and activism) is the practice of supporting a political or social cause by means such as social media or online petitions, characterized as involving very little effort or commitment. Additional forms of slacktivism include engaging in online activities such as "liking," "sharing," or "tweeting" about a cause on social media, signing an Internet petition, copying and pasting a status or message in support of the cause, sharing specific hashtags associated with the cause, or altering one's profile photo or avatar on social network services to indicate solidarity.
Critics of slacktivism suggest that it fails to make a meaningful contribution to an overall cause because a low-stakes show of support, whether online or offline, is superficial, ineffective, draws off energy that might be used more constructively, and serves as a substitute for more substantive forms of activism rather than supplementing them, and might, in fact, be counter-productive. As groups increasingly use social media to facilitate civic engagement and collective action, proponents of slacktivism have pointed out that it can lead to engagement and help generate support for lesser-known causes.
The term was coined by Dwight Ozard and Fred Clark in 1995 at the Cornerstone Festival. The term was meant to shorten the phrase slacker activism, which refers to bottom-up activities by young people to affect society on a small, personal scale (such as planting a tree, as opposed to participating in a protest). The term originally had a positive connotation.
Monty Phan, staff writer for Newsday, was an early user of the term in his 2001 article titled, "On the Net, 'Slacktivism'/Do-Gooders Flood In-Boxes."
An early example of using the term "slacktivism" appeared in Barnaby Feder's article in The New York Times called "They Weren't Careful What They Hoped For." Feder quoted anti-scam crusader Barbara Mikkelson of Snopes.com, who described activities such as those listed above. "It's all fed by slacktivism ...
Official source
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