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Concept
Applications of artificial intelligence
Summary
Artificial intelligence (AI) has been used in applications to alleviate certain problems throughout industry and academia. AI, like electricity or computers, is a general purpose technology that has a multitude of applications. It has been used in fields of language translation, image recognition, credit scoring, e-commerce and other domains.
Recommendation system
A recommendation system predicts the "rating" or "preference" a user would give to an item. Recommendation systems are used in a variety of areas, such as generating playlists for video and music services, product recommendations for online stores, or content recommendations for social media platforms and open web content recommendation.
Companies to use such systems include Netflix, Amazon and YouTube.
Machine learning is also used in web feeds such as for determining which posts show up in social media feeds. Various types social media analysis also make use of machine learning and there is research into its use for (semi-)automated tagging/enhancement/correction of online misinformation and related filter bubbles.
Marketing and artificial intelligence
AI is used to target web advertisements to those most likely to click or engage on them. It is also used to increase time spent on a website by selecting attractive content for the viewer. It can predict or generalize the behavior of customers from their digital footprints. Both AdSense and Facebook use AI for advertising.
Online gambling companies use AI to improve customer targeting.
Personality computing AI models add psychological targeting to more traditional social demographics or behavioral targeting. AI has been used to customize shopping options and personalize offers.
Virtual assistant
Intelligent personal assistants use AI to understand many natural language requests in other ways than rudimentary commands. Common examples are Apple's Siri, Amazon's Alexa, and a more recent AI, ChatGPT by OpenAI.
Search engines that use artificial intelligence include Google Search and Bing Chat.
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