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Concept
Carrefour
Summary
Carrefour (kaʁfuʁ) is a French multinational retail and wholesaling corporation headquartered in Massy, France. The eighth-largest retailer in the world by revenue, it operates a chain of hypermarkets, groceries stores and convenience stores, which as of December 2021, comprises 13,894 stores in over 30 countries.
The first Carrefour shop (not a hypermarket) opened in 1960, within suburban Annecy, near a crossroads (hence the name, carrefour means crossroads in French). The group was created in 1958 by Marcel Fournier, Denis Defforey and Jacques Defforey, who attended and were influenced by several seminars in the United States led by "the Pope of retail" Bernardo Trujillo.
The Carrefour group was the first in Europe to open a hypermarket, a large supermarket, and a department store under the same roof. They opened their first hypermarket on 15 June 1963 in Sainte-Geneviève-des-Bois, near Paris.
In April 1976, Carrefour launched a private label Produits libres (free products – libre meaning free in the sense of liberty as opposed to gratis) line of fifty foodstuffs, including oil, biscuits (crackers and cookies), milk, and pasta, sold in unbranded white packages at substantially lower prices.
In 1999, it merged with Promodès, better known through its retail banners Continent (hypermarkets) or Champion (supermarkets), one of its major competitors in the French market.
In September 2009, Carrefour updated its logo.
In May 2011, Carrefour reviewed its business situation under conditions of stagnant growth and increasing competition in France from rivals including Casino Guichard-Perrachon SA, and decided to invest €1.5 billion ($2.22 billion) to introduce the supermarket concept of Carrefour Planet in Western Europe.
In April 2015, Brazilian businessman Abílio Diniz revealed he was in talks to raise his 5.07 per cent stake in Carrefour and has the support of shareholders to take a board seat.
On 9 June 2017, the board of directors chose Alexandre Bompard as the new chairman and chief executive officer of Carrefour with effect as of 18 July 2017.
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