Concept

Alesis

Alesis is an American company that designs and markets electronic musical instruments, audio processors, mixers, amplifiers, audio interfaces, recording equipment, drum machines, professional audio, and electronic percussion products. Based in Cumberland, Rhode Island, Alesis is an inMusic Brands company. Alesis Studio Electronics was founded in Hollywood in 1984 by MXR co-founder Keith Elliott Barr. Leveraging his ability to design custom integrated circuits, Barr's company was able to introduce technologically advanced products at prices within the realm of most project studios. Alesis' first product was the XT Reverb. Introduced in 1985, the XT Reverb was an all-digital reverb that carried an unprecedented low price of 799.BarrrecruitedRussellPalmerasOperationsManagerandRobertWilson(ViceChairman)tohandleinternationalsalessothatBarrcouldcontinuetofocusonengineering.In1986Alesisproducedthefirstunder799. Barr recruited Russell Palmer as Operations Manager and Robert Wilson (Vice Chairman) to handle international sales so that Barr could continue to focus on engineering. In 1986 Alesis produced the first under-1000 16-bit professional effects processor, the MIDIverb, which had a 12-bit A/D converter and MIDI control. It was joined later in the year by the Microverb, which lacked MIDI but had a 16-bit A/D converter. After enlisting the expertise of Fast Forward Designs, co-founded by veteran Oberheim Electronics designers Marcus Ryle and Michel Doidic (who went on to found Line 6), Alesis introduced the MMT8 hardware sequencer and the very successful HR-16 drum machine in 1987. The HR-16 was employed on the English industrial metal band Godflesh's first few releases, and in that context Loudwire called it "the most devastating drum machine ever employed". File:Alesis Microverb II 8105.jpg|Microverb II (1988) Image:Alesis HR-16 circuit bent 07.jpg|HR-16 (modified) At the 1991 Winter NAMM Show, Alesis introduced the ADAT digital tape recorder. Alesis created the File Streaming Technology (FST) proprietary disk file system for their ADAT HD24 recorder. Each ADAT could record 8 tracks of 16-bit audio on an S-VHS videocassette tape, and up to 16 ADATs could be connected together to record 128 tracks of audio simultaneously.

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