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Concept
Viz Media
Summary
VIZ Media LLC is an American entertainment company headquartered in San Francisco, California, focused on publishing manga, and distribution and licensing Japanese anime, films, and television series. It was founded in 1986 as VIZ LLC. In 2005, VIZ LLC and ShoPro Entertainment merged to form the current VIZ Media LLC, which is owned by Japanese publishing conglomerates Shueisha and Shogakukan, as well as Japanese production company Shogakukan-Shueisha Productions (ShoPro). In 2017, Viz Media was the largest publisher of graphic novels in the United States, with a 23% share of the market.
Seiji Horibuchi, originally from Tokushima Prefecture in Shikoku, Japan, moved to California, United States in 1975. After living in the suburbs for almost two years, he moved to San Francisco, where he started a business exporting American cultural items to Japan, and became a writer of cultural information. He also became interested in publishing Japanese manga in the United States, though he himself was not a fan of Japanese comics until a visit to Japan in 1985 exposed him to Katsuhiro Otomo's single-volume title Domu: A Child's Dream. His idea came to fruition after he met Masahiro Ohga, then managing director of Shogakukan, in 1985 and shared his vision. Shogakukan provided Horibuchi with $200,000 in startup capital, which Horibuichi used in 1986 to found VIZ Communications.
VIZ Communications released its first titles in 1987, which included Legend of Kamui; however, sales were mediocre due to the specialist comic market being averse to venturing into new territory. To counteract this problem, VIZ expanded into the general publishing business and began publishing various art related books in 1992. Into these titles, Horibuchi began publishing manga, calling them graphic novels so they would be carried by mainstream bookstores. The plan worked, and after several years, leading booksellers began to have dedicated shelves for manga titles. Sales also picked up when VIZ Communications acquired the license for the comedy series Ranma 1⁄2, which became an instant hit.
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