Australian Market and Social Research Society Limited

The Australian Market and Social Research Society Limited (AMSRS) is a professional membership body which represents approximately 2,100 market research professionals who specialize in the standards and awareness of both market and social research in Australia. AMSRS states that its principal aims are to improve professional standards and ethics in the fields of marketing and social research and to assist members in career development. The AMSRS is a representative body for individual market and social research professionals while the Association of Market and Social Research Organisations (AMSRO) is the peak representative body for market and social research organisations in Australia. Together, the two peak societies represent the Australian industry and work to promote an understanding of market and social research, help set and maintain the highest ethical and technical standards as well as representing the industry's regulatory and legislative interests. The AMSRS works closely with the Association of Market and Social Research Organisations (AMSRO). According to the Asia-Pacific Regional Committee, the Australian Market Research Society (AMSRS) is the peak industry body representing market research professionals in Australia. Its primary role is to improve professional standards and ethics within the industry. It provides training and professional development services to members, and it also offers services to the public, including a 1300 phone line, allowing interested members of the public to check the bona fides of market research companies. The AMSRS has an active publishing arm and publishes a number of regular publications including the monthly practitioners' magazine, Research News, the peer-reviewed academic journal, Market and Social Research (formerly AJMSR) and an annual industry directory, the AMSRS Yearbook and Directory and occasional publications such as the Statistics E-Book. The society also has a commitment to improving the public image of the market research industry in general.