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Concept
Media studies
Summary
Media studies is a discipline and field of study that deals with the content, history, and effects of various media; in particular, the mass media. Media Studies may draw on traditions from both the social sciences and the humanities, but mostly from its core disciplines of mass communication, communication, communication sciences, and communication studies.
Researchers may also develop and employ theories and methods from disciplines including cultural studies, rhetoric (including digital rhetoric), philosophy, literary theory, psychology, political science, political economy, economics, sociology, anthropology, social theory, art history and criticism, film theory, and information theory.
Former priest and American educator, John Culkin, was one of the earliest advocates for the implementation of media studies curriculum in schools. He believed students ought to be capable of scrutinizing mass media, and valued the application of modern communication techniques within the education system. In 1975, Culkin introduced the first media studies M.A. program in the U.S, which has since graduated more than 2,000 students.
Culkin was also responsible for bringing his colleague, and fellow media scholar, Marshall McLuhan to Fordham University, and subsequently founding the Center for Understanding Media, which became the New School program. Both educators are recognized as pioneers in the discipline, credited with paving the way for media studies curriculum within the education system.
Media is studied as a broad subject in most states in Australia. Media studies in Australia was first developed as an area of study in Victorian universities in the early 1960s, and in secondary schools in the mid 1960s.
Today, almost all Australian universities teach media studies. According to the Government of Australia's "Excellence in Research for Australia" report, the leading universities in the country for media studies (which were ranked well above World standards by the report's scoring methodology) are Monash University, QUT, RMIT, University of Melbourne, University of Queensland and UTS.
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