Concept

Kid Cudi

Summary
Scott Ramon Seguro Mescudi (born January 30, 1984), also known by his stage name Kid Cudi (ˈkʌdi ), is an American rapper, singer, songwriter, record producer, actor, and fashion designer. Born and raised in Cleveland, Ohio, Cudi moved to New York City in pursuit of a musical career, where he first gained major recognition following the release of his debut single "Day 'n' Nite", which he initially self-published on his MySpace page. The song became a worldwide hit and served as the catalyst for Cudi to team with American record producers Plain Pat and Emile Haynie, to record his first official full-length project, a mixtape titled A Kid Named Cudi (2008). The mixtape helped Cudi rise to prominence and establish a fan base, and it caught the attention of high-profile musician Kanye West, who subsequently signed Cudi to his GOOD Music label imprint by late 2008. Cudi's commercial debut single was later remastered and featured on his debut album, Man on the Moon: The End of Day (2009), which was certified quadruple platinum by the Recording Industry Association of America (RIAA). The album also included the singles "Make Her Say" (featuring Kanye West and Common) and "Pursuit of Happiness" (featuring MGMT and Ratatat), the latter of which achieved diamond status (10x platinum) by the RIAA. In 2010, Cudi released his second album, Man on the Moon II: The Legend of Mr. Rager, which also attained platinum status and features the singles "Erase Me" (featuring Kanye West) and "Mr. Rager". Later that year he formed WZRD, a rock band, with his long-time collaborator Dot da Genius. Their eponymous debut album (2012) debuted at number one on the Billboard Top Rock Albums chart. Cudi released the self-produced solo album Indicud (2013), which was certified gold by the RIAA and spawned the platinum-selling single "Just What I Am" (featuring King Chip). He continued to produce the bulk of his own records, including the avant-garde music albums Satellite Flight: The Journey to Mother Moon (2014) and Speedin' Bullet 2 Heaven (2015), the latter of which was led by the grunge-inspired single "Confused!".
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