EWeek

eWeek (Enterprise Newsweekly, stylized as eWEEK), formerly PCWeek, is a technology and business magazine. Previously owned by QuinStreet; Nashville, Tennessee marketing company TechnologyAdvice acquired eWeek in 2020. The print edition ceased in 2012, "and eWeek became an all-digital publication"), at which time Quinstreet acquired the magazine from Internet company Ziff Davis, along with Baseline.com, ChannelInsider.com, CIOInsight.com, and WebBuyersGuide.com. eWeek was started under the name PCWeek on Feb. 28, 1984. The magazine was called PCWeek until 2000, during which time it covered the rise of business computing in America; as eWeek, it increased its online presence and covers more kinds of worldwide technologies. The magazine was started by Ziff Davis to cover the use of computers as business tools. Team members that started PCWeek included John Dodge, the first news editor; Lois Paul, the first features editor; and Sam Whitmore, the first reporter, who later went on to become editor-in-chief. Chris Dobbrow, who "joined Ziff Davis Media ... as the associate publisher of PC Week, ... worked his way up the ladder at Ziff Davis, ... eventually becoming executive vice president." A short story in The New York Times about him said "He left in 2000 to join ... Last week, ... landed .. At eWeek. As the publisher. One step above the job he had 15 years ago." At the time, many magazines at the time already covered business computing, such as Datamation and Computerworld. There were also magazines dedicated to hobbyist machines, so it seemed there was no place for a weekly issue to fit in. The first few issues had only 22 pages of advertising, but then PCWeek began establishing itself. By the end of the first year, the average number of advertising pages for the last month was 74.875. John Pallatto, a writer for PCWeek in its first year, produced a full buyer's guide on all DOS-compatible PCs on the market. Early promotional publications from PCWeek show them describing their key audience as "volume buyers", that is, people and companies that would buy PCs in bulk for business purposes.