Decoding (semiotics)

Decoding, in semiotics, is the process of interpreting a message sent by an addresser (sender) to an addressee (receiver). The complementary process creating a message for transmission to an addressee is called encoding. All communication depends on the use of codes. More traditional communication models always include three main elements: a sender, a transmitter, and a receiver (Fawkes 21). The sender is responsible for “encoding” (i.e., selecting information) their message and putting it through a transmitter (i.e., a communication channel or a medium like a video, radio, text messaging, etc.) (Fawkes 21). When the encoded information, put through the transmitter, gets to the receiver, it is the responsibility of the receiver to “decode” (i.e., interpret the message) and respond accordingly with feedback (Fawkes 21). The communication process cannot work without all its three major parts: the sender/encoder, the transmitter/medium, and the receiver/decoder. If there is no sender/encoder, then nobody crafts the beginning message(s) to send out. If there is no medium/transmitter to put the message through, then the message cannot be delivered to the receiver. If there is no receiver/decoder then a message can’t be decoded and hold any value whatsoever (Eadie and Goret 29). When there is no value to a message the decoder cannot make meaning out of it (Eadie and Goret 29). When the message is received, the addressee is not passive, but decoding is more than simply recognizing the content of the message. Over time, each individual in the audience develops a cognitive framework of codes that will recall the denotative meaning and suggest possible connotative meanings for each signifier. But the actual meaning for each message is context-dependent: the codified relations between the signifiers in the particular context must be interpreted according to the syntactic, semantic, and social codes so that the most appropriate meaning is attributed (for labeling usages by reference to national characteristics, see Americanism).

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Related concepts (8)

Connotation (semiotics)

This word has distinct meanings in logic, philosophy, and common usage. See connotation. In semiotics, connotation arises when the denotative relationship between a signifier and its signified is inadequate to serve the needs of the community. A second level of meanings is termed connotative. These meanings are not objective representations of the thing, but new usages produced by the language group. Drawing from the original definition proposed by Saussure (1857–1913), a sign has two parts: as a signifier, i.

Encoding (semiotics)

Encoding, in semiotics, is the process of creating a message for transmission by an addresser to an addressee. The complementary process interpreting a message received from an addresser is called decoding. The process of message exchanges, or semiosis, is a key characteristic of human life depending on rule-governed and learned codes that, for the most part, unconsciously guide the communication of meaning between individuals.

Code (semiotics)

In semiotics, a code is a set of cultural conventions, contemporary sub-codes, and themes used to communicate meaning. The most common is one's spoken language, but the term can also be used to refer to any narrative form: consider the color scheme of an image (e.g. red for danger), or the rules of a board game (e.g. the military signifiers in chess). Ferdinand de Saussure (1857–1913) emphasised that signs only acquire meaning and value when they are interpreted in relation to each other.