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Concept
Nissan
Summary
, often shortened to Nissan, is a Japanese multinational automobile manufacturer headquartered in Yokohama, Kanagawa Prefecture, Japan. The company sells its vehicles under the Nissan and Infiniti brands, and formerly the Datsun brand, with in-house performance tuning products (including cars) labelled Nismo. The company traces back to the beginnings of the 20th century, with the Nissan zaibatsu, now called Nissan Group.
Since 1999, Nissan has been part of the Renault–Nissan–Mitsubishi Alliance (Mitsubishi joining in 2016), a partnership between Nissan and Mitsubishi Motors of Japan, with Renault of France. , Renault holds a 43.4% voting stake in Nissan, while Nissan holds a 15% non-voting stake in Renault. Following an agreement in January 2023, Renault is set to reduce its voting stake to 15%, making both manufacturers equal in voting rights. Since October 2016 Nissan holds a 34% controlling stake in Mitsubishi Motors.
In 2017, Nissan was the sixth largest automaker in the world, after Toyota, Volkswagen Group, Hyundai Motor Group, General Motors and Ford. In 2014, Nissan was the largest car manufacturer in North America. With a revenue of $75 billion in 2022, Nissan was the 9th largest automobile maker in the world, as well as being the leading Japanese brand in China, Russia and Mexico. , Nissan was the world's largest electric vehicle (EV) manufacturer, with global sales of more than 320,000 all-electric vehicles. The top-selling vehicle of the car-maker's fully-electric lineup is the Nissan LEAF, the No. 2 top-selling electric car globally, just behind the Tesla Model 3.
Masujiro Hashimoto (ja|橋本増治郎) (:ja:橋本増治郎|橋本増治郎) founded the Kwaishinsha (Kaishinsha) Motor Car Works on 1 July 1911 in Azabu-Hiroo district of Tokyo. In 1914, the company produced its first car, called the DAT.
The new car's model name was an acronym of the company's investors' surnames:
Kenjiro Den
Rokuro Aoyama
Meitaro Takeuchi
It was renamed to Kaishinsha Motorcar Co., Ltd. in 1918, and again to DAT Jidosha & Co., Ltd. (DAT Motorcar Co.
Official source
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