Lifetime (TV network)

Lifetime is an American basic cable channel that is part of Lifetime Entertainment Services, a subsidiary of A&E Networks, which is jointly owned by Hearst Communications and The Walt Disney Company. It features programming that is geared toward women or features women in lead roles. it is received by 93.8 million households in America. There were two television channels that preceded Lifetime in its current incarnation. Daytime, originally called BETA, was launched in March 1982 by Hearst-ABC Video Services. The cable service operated four hours per day on weekdays. The service was focused on alternative women's programming. The following year, the Cable Health Network was launched as a full-time channel in June 1982 with a range of health-related programming. Lifetime was established on February 1, 1984, as the result of a merger of Hearst/ABC's Daytime and Viacom's Cable Health Network. A board for the new network was formed with equal representation from Hearst, ABC, and Viacom, and the board elected Thomas Burchill as the new network's first CEO. It was not an initial success, reportedly losing $36 million in its first two years of operation, and did not become profitable until 1986. The channel suffered from low viewership, with a poll reportedly finding that some TV viewers erroneously believed it carried religious content. In 1985, Lifetime started branding itself as "Talk Television," with a nightly lineup of talk shows and call-in programs hosted by people including Regis Philbin and Ruth Westheimer (known as "Dr. Ruth"). In the process, the creators dropped the apple from the logo. During the 1980s and early 1990s, Lifetime devoted itself on Sundays to the airing of in-depth medical programs—and advertising—for physicians under the banner of Lifetime Medical Television (LMT). As early as 1990, however, plans were floated to move LMT to another channel, with TLC and CNBC being considered. Lifetime began programming Sundays on August 1, 1993. In 1988, Lifetime hired Patricia Fili as its head of programming.

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