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Concept
Variety (magazine)
Summary
Variety is an American magazine owned by Penske Media Corporation. It was founded by Sime Silverman in New York City in 1905 as a weekly newspaper reporting on theater and vaudeville. In 1933, Daily Variety was launched, based in Los Angeles, to cover the motion-picture industry. Variety website features entertainment news, reviews, box office results, plus a credits database, production charts and film calendar.
Variety has been published since December 16, 1905, when it was launched by Sime Silverman as a weekly periodical covering theater and vaudeville, with its headquarters in New York City. Silverman had been fired by The Morning Telegraph in 1905 for panning an act which had taken out an advert for 1,500 from his father-in-law, he launched Variety as publisher and editor. In addition to The Morning Telegraph, other major competitors at the time of the company's launch were The New York Clipper and the New York Dramatic Mirror.
The original cover design, which is very similar to the current design, was sketched by Edgar M. Miller, a scenic painter, who refused payment. The front cover contained pictures of the original editorial staff: Alfred Greason, Epes W. Sargeant (Chicot or Chic), Joshua Lowe, and Silverman. The first issue contained a review by Silverman's son Sidne, also known as Skigie (based on the childish lisping of his name) who was claimed to be the youngest critic in the world at seven years old.
In 1922, Silverman acquired The New York Clipper which had been reporting on the stage and other entertainment since 1853, in an attempt to attract advertising revenue away from Billboard, following a dispute with William Donaldson, the owner of Billboard. Silverman folded it two years later after spending $100,000, merging some of its features into Variety. The same year, he launched the Times Square Daily, which he referred to as "the world's worst daily" and soon scrapped.
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