Concept

MegaFon

MegaFon (МегаФон), previously known as North-West GSM, is the second largest mobile phone operator and the third largest telecom operator in Russia. It works in the GSM, UMTS and LTE standard. The company serves 62.1 million subscribers in Russia and 1.6 million in Tajikistan. It is headquartered in Moscow. In 2002 the company changed its name from North-West GSM to MegaFon when it acquired several regional companies, becoming the first GSM company in Russia to cover all its territory. The name "MegaFon" in Russian is spelled and pronounced exactly like the Russian word for megaphone; other connotations are mega- as "big" and fon as "telephone". June 17, 1993, was the registration date of NorthWest GSM CJSC (Saint Petersburg). Alexander Malyshev became the first General Director. The major international investors included Scandinavian companies Sonera (Finland), Telia International AB (Sweden) and Telenor Invest AS (Norway). Telecommunication equipment was supplied by Nokia. 1994 – launch of commercial operation of GSM (2G) network, the first in Russia. 1999 – number of the company's subscribers became over 100,000. By that time the network of the North-West GSM had completely covered Saint Petersburg and Leningrad region, it was also actively expanding in the northern areas of the Russian North-West. July 1999 – North-West GSM was the first Russian operator that signed roaming agreements with all countries in Europe. The same year, for the first time ever in Russia, mobile communication started to operate in Saint Petersburg metro, and the operator's spectrum of value-added services included WAP-access to the Internet. 2000 – shareholders of the company adopted a new strategy that was targeted at the mass market. November 2001 – number of North-West GSM subscribers exceeded 500,000. May 2002 – The number of North-West GSM subscribers exceeded 1 million. May 7, 2002 – in the course of rebranding North-West GSM CJSC was renamed to MegaFon OJSC. Rebranding of the company was started on April 28, 2002, by change of the logo.

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