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Concept
Neustar
Summary
Neustar, Inc. is an American technology company that provides real-time information and analytics for risk, digital performance, defense, telecommunications, entertainment, and marketing industries, and also provides clearinghouse and directory services to the global communications and Internet industries. Neustar was the domain name registry for a number of top-level domains, including .biz, .us (on behalf of United States Department of Commerce), .co, .nyc (on behalf of the city of New York), and .in (on behalf of the National Internet Exchange of India) until the sale of the division to GoDaddy in 2020.
Until the end of 2018, Neustar was also a North American Numbering Plan Administrator under behalf of the Federal Communications Commission, a role continued from its founder, Lockheed Martin. Their first contract was granted in 1997 and was renewed under its spin-off in 1999, 2004, and 2012. Since 2019, it has been replaced by Somos, Inc.
Neustar was founded in Delaware in 1998 as a business unit within Lockheed Martin Corporation. It was spun off to keep the neutrality that was essential to its original core contract with the nation's telecommunications providers. In November 2006, it bought Followap, Inc., a UK-based enabler of mobile instant messaging services.
In 2010, Lisa Hook was named the firm's President and Chief Operating Officer. In January 2010, The Washington Post reported that under Hook's leadership, Neustar was chosen by a consortium of Hollywood studios and technology executives to manage a system whereby consumers could access movies and other video entertainment from multiple digital devices. This system was named "UltraViolet". Over the next years, Neustar bought several companies: TARGUSInfo (2011), Aggregate Knowledge (2013) and .CO Internet (2014).
Neustar entered into an asset purchase agreement in 2015 with Transaction Network Services for their caller authentication assets. The following year, Neustar planned to split into two independent publicly traded companies.
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