Cultural globalization

Cultural globalisation refers to the transmission of ideas, meanings and values around the world in such a way as to extend and intensify social relations. This process is marked by the common consumption of cultures that have been diffused by the Internet, popular culture media, and international travel. This has added to processes of commodity exchange and colonization which have a longer history of carrying cultural meaning around the globe. The circulation of cultures enables individuals to partake in extended social relations that cross national and regional borders. The creation and expansion of such social relations is not merely observed on a material level. Cultural globalization involves the formation of shared norms and knowledge with which people associate their individual and collective cultural identities. It brings increasing interconnectedness among different populations and cultures. The idea of cultural globalization emerged in the late 1980s, but was diffused widely by Western academics throughout the 1990s and early 2000s. For some researchers, the idea of cultural globalization is reaction to the claims made by critics of cultural imperialism in the 1970s and 1980s. Extends ideas and cultures across all of the civilizations of the world. Sets up tensions between processes of homogenization that contribute on the one hand to flattening social differences and human experience, while on the other hand enhancing the sense of the local and promoting counter-globalizing movements. Occurs in everyday life, through digital communication, electronic commerce, popular culture, and international trade. Attempts, in some of expressions, to promote Western lifestyles and possibly Americanize the world. Encourages, in other expressions, cosmopolitan engagement across boundaries of difference. New technology and form of communication around the world help to integrate different cultures into each other Transportation technologies and services along with mass migration and individual travel contribute to this form of globalization allowing for cross-cultural exchanges Infrastructures and institutionalization embedded change (e.