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Concept
Mobile application management
Summary
Mobile application management (MAM) describes the software and services responsible for provisioning and controlling access to internally developed and commercially available mobile apps used in business settings, on both company-provided and 'bring your own' mobile operating systems as used on smartphones and tablet computers.
Mobile application management provides granular controls at the application level which enable system administrators to manage and secure application or 'app' data. MAM differs from mobile device management (MDM), which focuses on controlling the entire device, and requires that users enroll or register their device, and install a service agent.
While some enterprise mobility management (EMM) suites include a MAM function, their capabilities may be limited in comparison to stand-alone MAM solutions, because EMM suites require a device management profile in order to enable app management capabilities.
Enterprise mobile application management has been driven by the widespread adoption and use of mobile applications in business settings. In 2010, the International Data Corporation (IDC) reported that smartphone use in the workplace will double between 2009 and 2014.
The 'bring your own device' (BYOD) phenomenon is a factor behind mobile application management, with personal PC, smartphone, and tablet use in business settings, vs. business-owned devices, rising from 31 per cent in 2010 to 41 per cent in 2011. When an employee brings a personal device into an enterprise setting, mobile application management enables the corporate information technology (IT) staff to download required applications, control access to business data, and remove locally cached business data from the device if it is lost or stolen, or when its owner no longer works with the company.
Use of mobile devices in the workplace is also being driven from above. According to Forrester Research, businesses now see mobile as an opportunity to drive innovation across a wide range of business processes.
Official source
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