Slut-shaming is the practice of criticizing people, especially women and girls, who are perceived to violate expectations of behavior and appearance regarding issues related to sexuality. The term is used to reclaim the word slut and empower women and girls to have agency over their own sexuality. Gender-based violence can be a result of slut-shaming primarily affecting women. It may also be used in reference to gay men, who may face disapproval for promiscuous sexual behaviors. Slut-shaming rarely happens to heterosexual men. Examples of slut-shaming include being criticized or punished for: violating dress code policies by dressing in sexually provocative ways; requesting access to birth control; having premarital, extramarital, casual, or promiscuous sex; or engaging in prostitution. It can also include being victim-blamed for being raped or otherwise sexually assaulted. Slut-shaming involves criticizing women for their transgression of accepted codes of sexual conduct, i.e., admonishing them for behavior, attire or desires that are more sexual than society finds acceptable. Author Jessalynn Keller stated, "The phrase [slut-shaming] became popularized alongside the SlutWalk marches and functions similarly to the 'War on Women,' producing affective connections while additionally working to reclaim the word 'slut' as a source of power and agency for girls and women." Slut-shaming is used by men and women. Women who slut-shame other women continuously apply unfavorable sexual double standards. The term is also used to describe victim blaming for rape and other sexual assault. This blaming is done by stating the crime was caused (either in part or in full) by the woman wearing revealing clothing or acting in a sexually provocative manner, before refusing consent to sex, thereby absolving the perpetrator of guilt. Sexually lenient individuals can be at risk of social isolation. However, Kennair et al. (2023) found no signs on a sexual double standard in short-term or long-term mating contexts, nor in choosing a friend, except that women's self-stimulation was more acceptable than men's.