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Concept
Buick
Summary
Buick ('bjuːɪk) is a division of the American automobile manufacturer General Motors (GM). Started by automotive pioneer David Dunbar Buick in 1899, it was among the first American marques of automobiles, and was the company that established General Motors in 1908. Before the establishment of General Motors, GM founder William C. Durant had served as Buick's general manager and major investor. With the demise of Oldsmobile in 2004, Buick became the oldest surviving American carmaker.
In the North American market, Buick is a premium automobile brand, selling luxury vehicles positioned above GM's mainstream brands, while priced below the flagship luxury Cadillac division. Buick's current target demographic according to The Detroit News is "a successful executive with family."
After securing its market position in the late 1930s, when junior companion brand Marquette and Cadillac junior brand LaSalle were discontinued, Buick was positioned as an upscale luxury car below the Cadillac. During this same time period, many manufacturers were introducing V8 engines in their high-end models, while Buick used a straight-8 for all models starting in 1931. The first Buick V8 was introduced in 1953, then in 1962, the Buick V6 was introduced for the compact Special model. Buick engines, with few exceptions, have always used overhead valves which the company pioneered in the 1904 Buick Model B.
In 2017, Buick sold more than 1.4 million vehicles worldwide, a record for the brand. Buick's largest market is Mainland China, which accounts for 80% of its sales. Buicks are also sold in the United States, Canada, and Mexico. U.S. market share in 2022 was 1.2%, down by nearly half of its market share in 2000.
David Dunbar Buick and Harley Earl
Buick is one of the oldest automobile brands in the world and is currently the oldest in the United States still active today. Autocar, founded in 1897, is the oldest motor vehicle manufacturer in the western hemisphere; while originally an automobile maker, Autocar now builds heavy trucks.
Official source
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