Are you an EPFL student looking for a semester project?
Work with us on data science and visualisation projects, and deploy your project as an app on top of Graph Search.
Concept
Michael Mack
Summary
Michael Mack (born December 21, 1978) is a German entrepreneur. He is part of the Mack Family, which owns and runs the German theme park Europa-Park.
Mack was born in Freiburg im Breisgau, West Germany. He is the son of Roland Mack and his wife Marianne. He has two siblings, Thomas (born January 4, 1981) and Ann-Kathrin (born October 19, 1989). Mack completed a tri-national study program from 1999 to 2003 in the field of International Business Management in Basel, Lörrach and Colmar. In 2003, Mack graduated with a degree in Business Administration. During his studies, he completed internships in amusement parks in Germany and all over the world.
In 2002, Mack established his first own company, Mack Media. This company creates 3D/4D movies and virtual reality coasters. In 2013, the idea of a virtual rollercoaster was born and resulted in the start-up VR Coaster which was founded in 2015. Its product Coastiality combines virtual reality experiences and rollercoasters. In the same year, the first VR coaster was officially launched in Europa-Park.
In 2018, Mack founded MackNext, a creative think-tank working on the fusion of technology and classical entertainment. In 2020, the VR entertainment company Yullbe was launched, offering virtual reality experiences for individuals and groups. He also initiated the Aurea Awards, that took place for the first time in November 2018 and honours VR/AR projects. The German weekly magazine Wirtschaftswoche described Mack as a pioneer in the field of virtual reality.
Mack is producer of the German Kids Choice Award (Nickelodeon).
Mack started his career in the family business in his early youth and, since then, has continuously been working inside the park throughout his childhood. Since 2005, Mack is strengthening the cooperation between Mack Rides GmbH & Co KG in Waldkirch and Europa Park. He is also an active part of the management of the Mack Rides GmbH & Co KG as a part of the family business.
Official source
About this result
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.