Sinorbis
Sinorbis is a software as a service (SaaS) company that sells subscriptions to a cloud-based digital marketing platform. The software aims to facilitate SMEs, enterprises and HEIs who wish to enter the Asian market. It was founded by Nicolas Chu and Allen Qu, in December 2015. The company's headquarters are in Sydney, and it also has offices in Shanghai, North America, Europe, and Colombo. The name Sinorbis is a compound of Latin words "Sina", meaning "China", and "Orbis", meaning the world. A second round of funding, which was led by outdoor ad firm Executive Channel Holdings (ECH) and was concluded in May 2017, raised a further 3.9 million. Along with the second round of funding, Sinorbis also announced a number of advisory board appointments, including Bruce Fink, Principal of privately held Bickham Court Group of Companies and Executive Chair of ECH; Charles Parry-Okeden, the Global CEO of ECH; Chris Winterburn, Managing Director of Media i. The first version of its cloud-based digital marketing platform was commercialised in July 2017. Sinorbis closed a $4m Series A funding round led by Jelix Ventures in September 2018. Sinorbis' cloud-based marketing platform offers digital marketing, search engine optimization and web development tools with the aim to allow companies to build a web and social media presence in China. Through the platform, companies are able to build websites that are visible within the Great Firewall, and localized and optimized for China's four major search engines: Baidu, Sogou, 360 and Shenma. The Sinorbis Wizard tool uses machine learning to suggest website optimization updates. Since the launch of the software, the company has developed a diverse client base and has gained a strong foothold in the international education sector, working with universities in the US, Australia, New Zealand, the UK and all over Europe. In response to the COVID-19 pandemic, Sinorbis made their technology available for free to international education providers.