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Concept
Generation Alpha
Summary
Generation Alpha (Gen Alpha for short) is the demographic cohort succeeding Generation Z. Scientists and popular media use the early 2010s as starting birth years and the early-to-mid 2020s as ending birth years . Named after alpha, the first letter in the Greek alphabet, Generation Alpha is the first to be born entirely in the 21st century and the third millennium. Members of Generation Alpha are mostly children of Millennials, and older Generation Z.
Generation Alpha has been born at a time of falling fertility rates across much of the world, and are experiencing the effects of the COVID-19 pandemic as young children. For those with access, children's entertainment has been increasingly dominated by electronic technology, social networks, and streaming services, with interest in traditional television concurrently falling. Changes in the use of technology in classrooms and other aspects of life have had a significant effect on how this generation has experienced early learning compared to previous generations. Studies have suggested that allergies, obesity and health problems related to screen time have become increasingly prevalent among children in recent years.
The name Generation Alpha originated from a 2008 survey conducted by the Australian consulting agency McCrindle Research, according to founder Mark McCrindle, who is generally credited with the term. McCrindle describes how his team arrived at the name in a 2015 interview:
When I was researching my book The ABC of XYZ: Understanding the Global Generations (published in 2009) it became apparent that a new generation was about to commence and there was no name for them. So I conducted a survey (we're researchers after all) to find out what people think the generation after Z should be called and while many names emerged, and Generation A was the most mentioned, Generation Alpha got some mentions too and so I settled on that for the title of the chapter Beyond Z: Meet Generation Alpha.
Official source
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