In mathematics and physics, vector notation is a commonly used notation for representing vectors, which may be Euclidean vectors, or more generally, members of a vector space. For representing a vector, the common typographic convention is lower case, upright boldface type, as in v. The International Organization for Standardization (ISO) recommends either bold italic serif, as in v, or non-bold italic serif accented by a right arrow, as in . In advanced mathematics, vectors are often represented in a simple italic type, like any variable. In 1835 Giusto Bellavitis introduced the idea of equipollent directed line segments which resulted in the concept of a vector as an equivalence class of such segments. The term vector was coined by W. R. Hamilton around 1843, as he revealed quaternions, a system which uses vectors and scalars to span a four-dimensional space. For a quaternion q = a + bi + cj + dk, Hamilton used two projections: S q = a, for the scalar part of q, and V q = bi + cj + dk, the vector part. Using the modern terms cross product (×) and dot product (.), the quaternion product of two vectors p and q can be written pq = –p.q + p×q. In 1878, W. K. Clifford severed the two products to make the quaternion operation useful for students in his textbook Elements of Dynamic. Lecturing at Yale University, Josiah Willard Gibbs supplied notation for the scalar product and vector products, which was introduced in Vector Analysis. In 1891, Oliver Heaviside argued for Clarendon to distinguish vectors from scalars. He criticized the use of Greek letters by Tait and Gothic letters by Maxwell. In 1912, J.B. Shaw contributed his "Comparative Notation for Vector Expressions" to the Bulletin of the Quaternion Society. Subsequently, Alexander Macfarlane described 15 criteria for clear expression with vectors in the same publication. Vector ideas were advanced by Hermann Grassmann in 1841, and again in 1862 in the German language. But German mathematicians were not taken with quaternions as much as were English-speaking mathematicians.