Media psychology is the branch and specialty field in psychology that focuses on the interaction of human behavior with media and technology. Media psychology is not limited to mass media or media content; it includes all forms of mediated communication and media technology-related behaviors, such as the use, design, impact, and sharing behaviors. This branch is a relatively new field of study because of advancement in technology. It uses various methods of critical analysis and investigation to develop a working model of a user's perception of media experience. These methods are used for society as a whole and on an individual basis. Media psychologists are able to perform activities that include consulting, design, and production in various media like television, video games, films, and news broadcasting. Media psychologists are not considered to be those who are featured in media (such as counselors-psychotherapists, clinicians, etc.), rather than those who research, work or contribute to the field. There are overlaps with numerous fields, such as media studies, communication science, anthropology, education, and sociology, not to mention those within the discipline of psychology itself. Much of the research that would be considered as ‘media psychology’ has come from other fields, both academic and applied. In the 1920s, marketing, advertising and public relations professionals began conducting research on consumer behavior and motivation for commercial applications. The use of mass media during World War II, created a surge of academic interest in mass media messaging and resulted in the creation of a new field, communication science (Lazarsfeld & Merton, 2000). The field of media psychology gained prominence in the 1950s when television was becoming popular in American households. Psychologists responded to widespread social concerns about the children and their television viewing. For example, researchers began to study the impact of television viewing on children's reading skills.

About this result
This page is automatically generated and may contain information that is not correct, complete, up-to-date, or relevant to your search query. The same applies to every other page on this website. Please make sure to verify the information with EPFL's official sources.
Related courses (1)
HUM-404: Media culture I
L'objectif du cours est que les étudiants acquièrent les bases théoriques et méthodologiques d'une approche sociologique des médias (particulièrement des médias sportifs) et qu'ils puissent s'en servi
Related publications (5)
Related concepts (8)
Mediatization (media)
Mediatization (or medialization) is a process whereby the mass media influence other sectors of society, including politics, business, culture, entertainment, sport, religion, or education. Mediatization is often understood as a process of change or a trend, similar to globalization and modernization, where the mass media are integrated to an increasing degree into other sectors of the society.
Interactive media
Interactive media normally refers to products and services on digital computer-based systems which respond to the user's actions by presenting content such as text, , animation, video and audio. Since its early conception, various forms of interactive media have emerged with impacts on educational and commercial markets. With the rise of decision-driven media, concerns surround the impacts of cybersecurity and societal distraction. Interactive media is a method of communication in which the output from the media comes from the input of the users.
Influence of mass media
In media studies, mass communication, media psychology, communication theory, and sociology, media influence and the media effect are topics relating to mass media and media culture's effects on individuals' or audiences' thoughts, attitudes, and behaviors. Through written, televised, or spoken channels, mass media reach large audiences. Mass media's role in shaping modern culture is a central issue for the study of culture. Media influence is the actual force exerted by a media message, resulting in either a change or reinforcement in audience or individual beliefs.
Show more

Graph Chatbot

Chat with Graph Search

Ask any question about EPFL courses, lectures, exercises, research, news, etc. or try the example questions below.

DISCLAIMER: The Graph Chatbot is not programmed to provide explicit or categorical answers to your questions. Rather, it transforms your questions into API requests that are distributed across the various IT services officially administered by EPFL. Its purpose is solely to collect and recommend relevant references to content that you can explore to help you answer your questions.