Concept
GTB (advertising agency)
GTB, formerly known as Team Detroit, is an advertising agency based in Dearborn, Michigan. It is the primary creative agency for the Ford Motor Company. GTB is a subsidiary of WPP, one of the Big Four advertising firms. WPP formed Team Detroit in 2006 out of portions of six sibling agencies: J. Walter Thompson (JWT), Young & Rubicam (Y&R), Wunderman, Ogilvy & Mather, MEC, and Mindshare. In 2016, Team Detroit was rebranded as GTB, originally an acronym for Global Team Blue.
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