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Concept
Oppo
Summary
Oppo (stylized in Letter case) is a Chinese consumer electronics manufacturer headquartered in Dongguan, Guangdong. Its major product lines include smartphones, smart devices, audio devices, power banks, and other electronic products.
It is overseen by BBK Electronics
The brand name "Oppo" was registered in China in 2001 and launched in 2004. Since then, the company has expanded to 50 countries.
In June 2016, Oppo became the largest smartphone manufacturer in China, selling its phones at more than 200,000 retail outlets. Oppo was the top smartphone brand in China in 2019 and was ranked No. 5, in market share, worldwide.
The South Korean boy band 2PM prepared a song known as "Follow Your Soul" in a promotional deal with Oppo for launching its brand in Thailand in 2010. In June 2015, the company signed an agreement with FC Barcelona to become a sponsor of the Spanish football club.
In 2016, the Philippine Basketball Association tied up with this company as its official smartphone partner, starting at the 2016 PBA Commissioner's Cup.
Oppo hires celebrity endorsers in Vietnam. Sơn Tùng M-TP endorsed three smartphone units: Neo 5, Neo 7, and F1s. Oppo made a sponsorship to one of Vietnam's top-rated reality shows, The Face Vietnam.
In 2017, Oppo won the bid to sponsor the India national cricket team, which allowed their logo to be used on the team's kits from 2017 to 2019.
In 2019, Oppo became a sponsoring partner of the French Open tennis tournament held in Roland-Garros, Paris. The same year, they also became a sponsoring partner of Wimbledon Championships for 5 years as the first official smartphone partner.
Starting with the 2019 World Championship, Oppo is the exclusive global smartphone partner for League of Legends esports through 2024, Oppo will have year-round activations centered around the sport’s three annual global tournaments: the Mid-Season Invitational, the All-Star Event, and the World Championship.
Oppo phones
Released in 2015, the HA-2, was a portable version of the HA-1 amp/DAC, which featured a battery pack option and a stitched leather casing.
Official source
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