Concept

The Eras Tour

The Eras Tour is the ongoing sixth concert tour by American singer-songwriter Taylor Swift, who described it as a journey through all of her musical "eras". An homage to her albums, the Eras Tour is her most expansive tour yet, with 146 shows across five continents. It is her second all-stadium tour after the 2018 Reputation Stadium Tour. Announced after the release of her tenth studio album, Midnights (2022), the Eras Tour commenced on March 17, 2023, in Glendale, United States, and is set to conclude on November 23, 2024, in Toronto, Canada. The show spans over three hours, with a set list of 44 songs divided into 10 distinct acts that portray the albums conceptually. It received unanimous critical acclaim, with emphasis on the concept, production, aesthetics and immersive ambience, as well as Swift's musicianship, vocals, stamina, and versatility. Publications described the Eras Tour as a cultural phenomenon, reporting on its multifaceted impact. The tour was met with unprecedented demand, breaking ticket sales and venue records worldwide, but faced various obstacles leading to the imposition of price regulation and anti-scalping laws. Ticketmaster, an official partner, received public criticism and political scrutiny in the U.S. for ineffective sales and allegations of monopoly in the concert industry. The tour elevated economies, businesses, and tourism, attracted large crowds of spectators beyond stadiums, dominated news cycles and social media, and inspired tributes from various governments and organizations. Swift released various works during the tour: extended editions of Midnights, the re-recorded albums Speak Now (Taylor's Version) and 1989 (Taylor's Version), the music videos for "Karma" and "I Can See You", and "Cruel Summer" as a single. Taylor Swift embarked on the Reputation Stadium Tour, her fifth concert tour, in 2018, in support of her sixth studio album, Reputation (2017). It broke the record for the highest-grossing US tour in history.

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