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Concept
Talbot
Summary
Talbot is a dormant automobile marque introduced in 1902 by British-French company Clément-Talbot. The founders, Charles Chetwynd-Talbot, 20th Earl of Shrewsbury and Adolphe Clément-Bayard, reduced their financial interests in their Clément-Talbot business during the First World War.
Soon after the end of the war, Clément-Talbot was brought into a combine named STD Motors. Shortly afterward, STD Motors' French products were renamed Talbot instead of Darracq.
In the mid-1930s, with the collapse of STD Motors, Rootes bought the London Talbot factory and Antonio Lago bought the Paris Talbot factory, Lago producing vehicles under the marques Talbot and Talbot-Lago. Rootes renamed Clément-Talbot Sunbeam-Talbot in 1938, and stopped using the brand name Talbot in the mid-1950s. The Paris factory closed a few years later.
Ownership of the marque - which through a convoluted series of takeovers saw it exist in two different forms by both the Rootes Group and Simca - and with both these companies coming under the ownership of Chrysler Corporation in the 1960s, it eventually fell into the ownership of PSA Peugeot Citroën after it acquired the ailing Chrysler Europe from its American parent in 1978. PSA revived the use of the Talbot marque from 1979 until 1994; applying it to the former Chrysler Europe products.
The rights to the Talbot marque are presently owned by Groupe PSA's successor, Stellantis.
Clément-Talbot was founded in 1903. The first products were cars that were London-assembled mechanical components of French Clément-Bayard cars but the French components were soon replaced by British parts. The brand-name was reduced to Talbot after the first year.
In December 1919, Darracq of London with its factory in Suresnes, Paris, bought the entire capital of Clément-Talbot and later bought Sunbeam and renamed itself STD Motors. Those initials referred to Sunbeam, Talbot and Darracq. But in the depth of the Great Depression, STD Motors became unable to pay its debts. Its subsidiaries managed to find buyers and in 1936 STD Motors ceased to exist.
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