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Concept
Morris Minor
Summary
The Morris Minor is an economy car produced by British marque Morris Motors between 1948 and 1971. It made its debut at the Earls Court Motor Show, London, in October 1948. Designed under the leadership of Alec Issigonis, more than 1.6 million were manufactured in three series: the Series MM (1948 to 1953), the Series II (1952 to 1956), and the 1000 series (1956 to 1971).
Initially available as a two-door saloon and tourer (convertible), the range was expanded to include a four-door saloon from September 1950. An estate car with a wooden frame (the Traveller) from October 1953 and panel van and pick-up truck variants from May 1953. It was the first British car to sell over a million units, and is considered a classic example of automotive design, as well as typifying "Englishness".
Although Morris launched a new model with a similar name and a similar market positioning, the Morris Mini in 1959, the Minor remained in production for more than a decade after that, and in early 2020, its 23-year production run was counted as the twenty-eighth most long-lived single generation car in history by Autocar magazine, who called it: "... a primary way Britain got back on the road after the Second World War."
The Minor was conceived in 1941. Although the Nuffield Organization was heavily involved in war work and a governmental ban existed on civilian car production, Morris Motors' vice chairman, Miles Thomas, wanted to prepare the ground for new products to be launched as soon as the war was over. Vic Oak, the company's chief engineer, had already brought to Thomas' attention a promising junior engineer, Alec Issigonis, who had been employed at Morris since 1935 and specialised in suspension design, but he had frequently impressed Oak with his advanced ideas about car design in general. Issigonis had come to Oak's particular attention with his work on the new Morris Ten, which was in development during 1936/7. This was the first Morris to use unitary construction and was conceived with independent front suspension.
Official source
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