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Concept
Michael Mronz
Summary
Michael Mronz (born 1 March 1967) is a German sports and events manager.
Mronz was born in Cologne in 1967 and grew up in Cologne-Junkersdorf, the youngest son of gallerist Ute Mronz and architect Johannes Mronz. He was very interested in sport at an early age. His brother is former tennis professional Alexander Mronz. Mronz began to organise tennis tournaments while studying economics in Göttingen. He completed his degree in Economics at the University of Cologne in the winter of 1999 and obtained the qualification as a business graduate.
In 1989, Mronz organised his first tennis tournament, the Pohland Cup in Cologne, then later the Cologne Open.
Michael Mronz e.K. was founded by Mronz in 1992 as MM Promotion Michael Mronz and was renamed Michael Mronz e.K. in November 2016. The focal point of the events that he organises are sports events such as marathons, equestrian, tennis, beach volleyball and hockey tournaments. Mronz advises companies, associations as well as individual people and clubs on issues concerning sports sponsoring and sports marketing. He is also responsible for the marketing of major TV events, the most well-known of which are Stefan Raab’s Wok World Championships, the Bundesvision Song Contest and the TV total Diving Competition.
Mronz (who himself does not ride) has been the General Manager of the Aachener Reitturnier GmbH (ART) since 1 October 1997, which is responsible for the marketing of the CHIO Aachen, the largest equestrian event in the world. Based on the competences he acquired in this position, Mronz was also appointed Head of the Organising Committee of the World Equestrian Games in 2006, the second largest sporting event in Germany after the Football World Cup that was staged in the same year. For the first time since the Equestrian and Driving World Championships were founded in 1990, this event succeeded in closing on a positive net result. After the great success of the FEI World Equestrian Games, the trade magazine "Horizont" elected Michael Mronz as "Sports Manager of the Year".
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