Concept

Vibe (magazine)

Summary
Vibe is an American music and entertainment magazine founded by producers David Salzman and Quincy Jones. The publication predominantly features R&B and hip hop music artists, actors and other entertainers. After shutting down production in the summer of 2009, it was purchased by the private equity investment fund InterMedia Partners, then issued bi-monthly with double covers and a larger online presence. The magazine's target demographic is predominantly young, urban followers of hip hop culture. In 2014, the magazine discontinued its print version. The magazine features a broader range of interests than its closest competitors The Source and XXL, which focus more narrowly on rap music, or the rock and pop-centric Rolling Stone and Spin. Quincy Jones launched Vibe in 1993, in partnership with Time Inc. Originally, the publication was called Volume before co-founding editor, Scott Poulson-Bryant named it Vibe. Vibe was initially "founded with a test issue in 1992 by Time Warner." [4] Though hip hop mogul Russell Simmons was rumored to be an initial partner, publisher Len Burnett revealed in a March 2007 interview that Simmons clashed with editor-in-chief Jonathan Van Meter. In May 1994, Meter resigned after Jones prevented the publication of the June/July 1994 issue featuring Madonna on Dennis Rodman on the cover. Meter's successors were Alan Light, Danyel Smith, Emil Wilbekin, Mimi Valdes, and finally Danyel Smith again. Miller Publishing purchased Vibe in 1996, and shortly afterward bought Spin. A private equity firm, Wicks Group, bought the magazine in 2006. On June 30, 2009, it was announced that Vibe was ceasing publication immediately, although according to Essence, Quincy Jones stated he would like to keep it alive online. After shutting down, private equity investment fund InterMedia Partners bought Vibe magazine. They added Uptown magazine to Vibes parent company, Vibe Holdings. Ronald Burkle and Magic Johnson later invested in the company. Vibe Holdings merged with BlackBook Media to form Vibe Media in 2012.
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