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Giorgio Armani S.p.A. (ˈdʒordʒo arˈmaːni), commonly known as Armani, is an Italian luxury fashion house founded in Milan by Giorgio Armani which designs, manufactures, distributes and retails haute couture, ready-to-wear, leather goods, shoes, accessories, and home interiors. Armani licenses its name and branding to Luxottica for eyewear; L'Oréal for fragrances and cosmetics; and Fossil for watches and jewelry. It is considered Italy's third-biggest fashion group behind Gucci and Prada. Armani and his partner, architect Sergio Galeotti, founded Giorgio Armani SpA in 1975, reportedly on money from the sale of Armani's Volkswagen. The company signed a license with Gruppo Finanziario Tessile (GFT) in 1978. It partnered with L'Oreal on a licensing agreement for the production and distribution of fragrances, cosmetics and beauty products in 1980 and with Luxottica for eyewear in 1988. Armani also entered into a manufacturing and distribution license with Simint in 1991 when the company launched A|X Armani Exchange. By 1993, the Armani name was represented by 23 licensees and two large joint ventures in Japan. By the 1990s, the company's strategy was to cancel licenses and take production in-house in a bid to exert more control over quality and distribution. Manufacturing arrangements later brought back in-house include the acquisition of Antinea (1990), Simint (1996) and Intai (1998). In 2000, after buying factories from GFT, Armani formed a joint venture with Zegna for the production and distribution of the Collezioni men's collection. Armani also increased to 85 percent its share in the joint venture in Japan with Itochu. Also in the early 2000s, Armani opened five megastores designed by Massimiliano and Doriana Fuksas, starting with the opening of the Armani/Manzoni store in Milan in 2000, which carries all of the company's brands. Other such venues are in Hong Kong (Armani/Chater House, opened in 2002), Munich (Armani/Fünf Höfe, opened in 2003), Tokyo (Armani/Ginza Tower, opened in 2007) and New York City (Armani/Fifth Avenue, opened in 2009).

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Related concepts (5)

Fashion design

Fashion design is the creative process of assembling clothing and accessories by cutting, sewing, and adorning materials like textiles and leather with aesthetic elements like patterns, motifs, shapes, cuts, and colors from various cultures. Fashion design is the craft of fashion designers who create clothing, accessory, and jewelry for consumers, according to cultural and aesthetic influences, fashion styles, market trends, locations, seasons, and consumer segments.

Luxury goods

In economics, a luxury good (or upmarket good) is a good for which demand increases more than what is proportional as income rises, so that expenditures on the good become a greater proportion of overall spending. Luxury goods are in contrast to necessity goods, where demand increases proportionally less than income. Luxury goods is often used synonymously with superior goods. The word "luxury" derives from the Latin verb luxor meaning to overextend or strain.

Italian fashion

Italy is one of the leading countries in fashion design, alongside France, the United States and the United Kingdom. Fashion has always been an important part of the country's cultural life and society, and Italians are well known for their attention to dress; la bella figura, or good appearance, retains its traditional importance. Italian fashion became prominent during the 11th to 16th centuries, when artistic development in Italy was at its peak.