MGT-401: Strategic marketing & technology commercialization

Summary

This course teaches students the power of building and implementing marketing strategies in order to help businesses to commercialize successfully their technological innovations.
It offers a large overview of modern marketing and is not suited for students with advances marketing knowledge.

Official source

https://edu.epfl.ch/coursebook/en/strategic-marketing-technology-commercialization-MGT-401

Moodle Page

http://go.epfl.ch/MGT-401

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Lectures in this course (18)

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