Concept

Action Man

Summary
Action Man is an action figure launched in Britain in 1966 by Palitoy as a licensed copy of Hasbro's American "movable fighting man", G.I. Joe. Action Man was originally produced and sold in the United Kingdom and Australia by Palitoy Ltd of Coalville, Leicestershire from 1966 until 1984. Palitoy also offered sub-licences to toy manufacturers in other markets. The figure and accessories were originally based on the Hasbro (US) 1964 G.I. Joe figure (for 1966–1969 production). Hasbro's G.I. Joe figure was patented in 1966. Even the specific method of attaching the appendages was patented as a "Connection for Use in Toy Figures". The first Action Man figures were Action Soldier, Action Sailor and Action Pilot. All were available in the four original hair colours: Blonde, Auburn, Brown and Black. They were accompanied by outfits depicting United States Forces of World War II and the Korean War. From 1970 to 1984, the basic boxed figures and accompanying uniforms and accessories would ref
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