Concept

Stephan Dahl

Summary
Stephan Dahl (born 29 September 1971) is a British academic who holds the position of Cátedra Santander at the New University of Lisbon, Faculty of Social and Human Sciences and adjunct associate professor at James Cook University,. Previously, he was senior lecturer at the University of Hull having previously taught marketing at Middlesex University in London, United Kingdom. He is an advocate of diversity marketing. Early life Dahl grew up and was educated in Wuppertal, Germany before attending Cass Business School in London. He worked for a German music station and MTV and moved to Spain to complete his post-graduate studies before becoming an academic specialising in marketing communications, especially health promotion, social marketing and cross-cultural communication. Career In his early career, Dahl focused on cross cultural communication, authoring various books and academic articles regarding the impact of culture on marketing and business, such as Inter
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