Concept

Rose Park, Salt Lake City

Summary
Rose Park is a neighborhood located in the northwest area of Salt Lake City, Utah, and is among the most ethnically diverse areas in Utah. Its name comes from the area's original developer, who arranged part of the area's streets in the shape of several roses, with one of its main streets, American Beauty Drive, acting as a long rose stem. This area's original roof shingles were red or green and its street names all feature rose varieties. Rose Park residents enjoy a very short commute (less than 5 minutes) to downtown and many recreational amenities. In the 1940s and 50s, Rose Park was marketed as a reasonably-priced subdivision with larger plots than older Salt Lake City neighborhoods, such as The Avenues. Developer Alan E. Brockbank intended to create affordable brick homes for GI's returning from World War II. The declaration of subdivision for Rose Park, typical of American residential developments of the period, included a racial covenant, stating: "No person of any race or nationality other than the White or Caucasian Race, shall use or occupy any building plot or lot or any portion thereof, except that this covenant shall not prevent occupancy by domestics of a different race employed by the owner or tenant."After World War II, population and growth in the area increased as vacant plots were bought up and homes built. Like the early residents of Murray, many were non-Mormon, blue-collar workers, although Rose Park's residents often worked for major railroad companies, such as Union Pacific, Southern Pacific, and the Los Angeles-Salt Lake Railroad companies, rather than smelters, common in Murray. More recently, one can find accountants, electricians, business managers, engineers, real estate agents and brokers, architects, and police officers among Rose Park residents. Many homes are being renovated by young families who have moved into the area. The homes are small by today's standards (averaging 1,600 to 1,800 square feet) and are generally constructed of brick though some early stick framed homes are present in the area.
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