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This lecture explores the interpretation of heritage, preservation, transformation, reuse, and circularity in the context of the modern age of acceleration. It delves into strategies for deceleration, adapting plans, changing programs, cherishing ruins, and reusing waste. Case studies from the 2017 International architecture competition for the Citroën Cultural Centre are presented, along with a discussion on the potential of repurposing buildings as experimental spaces for redefining ways of life. The lecture also addresses the role of architects in promoting transformation projects over demolition or new constructions, emphasizing the need for evolving mentalities in the field.