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This lecture discusses the impact of the Nanotera program on innovation and society, highlighting how incremental research contributes to major technological advancements, such as smart medical devices, efficient energy sources, and environmental sensors. The speaker emphasizes the importance of effective communication strategies to bridge the gap between scientists and the general public, showcasing initiatives like involving high school students in technology co-design and the 'My Thesis in 180 seconds' competition to simplify complex scientific concepts for wider audiences.