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This lecture explores the historical evolution of transportation policies, drawing parallels between transport trends and fashion. It delves into the rich history of trams in Geneva, highlighting their advantages over cars in terms of capacity. The lecture discusses the rise and fall of tram networks, the dominance of cars in the mid-20th century, and the subsequent resurgence of trams in response to traffic congestion and pollution. It also examines changing urban lifestyles, with a shift towards sustainable modes of transport like walking, cycling, and public transit, as well as the concept of car-sharing and the diminishing social status associated with car ownership.