Online Advertising: Global Issues

In course

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Description

This lecture covers the global issues related to online advertising, focusing on major companies like Google and Facebook. It delves into the revenue, profit, and market capitalization of these companies, as well as the concept of two-sided markets. The lecture also explains how search engines work, the challenges of ad targeting, and the impact of data sharing by mobile apps. Furthermore, it discusses the role of surveillance capitalism and introduces Tim Berners-Lee's Solid project, emphasizing user control over personal data.

Instructors (3)

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Official source

https://mediaspace.epfl.ch/media/0_591jo5j5

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