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This lecture explores the Distritotec project in Monterrey, focusing on urban growth, housing issues, and environmental challenges. It delves into the project's components, evolution, business model, private investment, and its impact on the city. The presentation highlights the economic, social, and urban development aspects of Distritotec, emphasizing the transformation of the area into an attractive, well-connected district. It discusses the consequences of urban growth, such as pollution, housing abandonment, and traffic congestion, offering insights into the challenges faced by Monterrey. The lecture also addresses the traditional and new models of territory administration, the financial value generated by urban guidelines, and the importance of citizen participation in urban regeneration projects.