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This lecture explores the opportunities in the IoT era, focusing on the impact of big data available through the Internet of Things. Using the example of activity monitoring wristbands, the instructor discusses how data fusion can lead to extracting valuable information, such as detecting natural disasters like earthquakes and estimating their centers. The lecture also highlights the development of mobile applications like MyShake and MyQuake at the University of California, Berkeley, showcasing how the fusion of large datasets enables drawing conclusions that were previously unattainable.