Diffusion of Energy Innovations: Technology Adoption Perspectives

This lecture explores the diffusion of energy innovations in the context of the energy transition, focusing on technology adoption at the household level. It covers key actors in the Swiss energy sector, socio-technical perspectives, and challenges in energy demand modeling. The lecture delves into the theory of planned behavior, adopter categories, and leverage factors influencing technology adoption decisions. It also discusses the adoption patterns of energy technologies like solar panels, electric vehicles, and heat pumps, emphasizing the importance of social influence and trigger technologies. The presentation highlights the significance of understanding co-adoption patterns, information exchange dynamics, and the role of proximity effects in technology diffusion.