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This lecture covers various techniques and applications of data visualization, including visualizing data, finding relationships, discovering structure, and communicating results effectively. It explores the importance of data visualization in the data analysis cycle, emphasizing the need to ask interesting questions, explore data, build models, and communicate results. The lecture also delves into unconventional examples of data visualization, such as using lettuce encased in plexiglass boxes to represent major cities. Additionally, it discusses the use of static and interactive visualizations, the selection of appropriate chart types based on data characteristics, and the perception of magnitudes in visualizations.