Semiotic Reversibility

This lecture explores the concept of semiotic reversibility, focusing on the construction of meaning through signs and their opposites, such as words and images, in various contexts like cinema and series. The instructor delves into the idea of utopia and dystopia, highlighting how structures can be reversed to convey different meanings and societal implications. Through a detailed analysis of signs, markers, and societal norms, the lecture examines the interplay between positive and negative connotations within different systems, emphasizing the importance of understanding the underlying principles of semiotics and narrative structures.